Vincent Doucet Elevates Sustainable Beauty Through Innovation At Margaux Salon

Redefining Eco-Friendly Haircare

Vincent Doucet of Margaux Salon champions sustainable salon practices by combining eco-innovation, ethical values, and premium haircare to redefine natural beauty without compromising on style or quality.

Vincent Doucet embodies a harmonious blend of innovation, ethics, and entrepreneurial spirit. As the co-founder and business director of Margaux Salon, he has redefined the very concept of sustainable beauty, proving that style and substance can coexist. With an impressive background in finance and business management, Vincent’s leadership has propelled Margaux Salon to become a beacon of eco-conscious excellence in the beauty industry. His deep commitment to natural beauty practices and his drive to revolutionise salon operations with sustainability at their core make him an inspiring force to be reckoned with.

Guiding Margaux to transcend the typical salon experience, Vincent has been instrumental in steering the brand towards a greener future without compromising on quality or creativity. His strategic implementation of digital colour-dispensing systems and upcycling practices is a testament to his commitment to innovation that benefits both clients and the environment. Behind the scenes, he ensures the creative teams can thrive while delivering exceptional, environmentally responsible service. Vincent is not only building a sustainable brand but also reshaping the narrative of what ethical beauty can achieve.

Beyond his professional accomplishments, Vincent’s zest for life shines through his passions for handball, travel, and meaningful connections, which fuel his creativity and vision. His steadfast dedication to pushing boundaries, coupled with his approachability and belief in conscious choices, is a compelling reminder that beauty and responsibility can — and should — go hand in hand. It is both an honour and a delight to present this inspiring conversation with Vincent Doucet in this special feature of Beauty Prime.

How do you balance offering cutting-edge hair services while staying true to Natural Salon De Beauté’s commitment to using fewer chemicals and natural products?

It’s all about performance without compromise. We want clients to have modern, refined cuts and vibrant colours, but only with clean, natural products. By partnering with brands like Natulique and The Essentialist, we deliver great results without harsh chemicals. Our stylists are trained in technique adaptation so you get the latest styles, with less environmental and health impact. It’s proof you don’t need to sacrifice quality for conscious choices.

Margaux Salon’s eco-friendly approach to haircare with cutting-edge technology.

What inspired you and Margaux to prioritise eco-friendly practices like waste reduction and upcycling furniture in the salons?

The inspiration came from a shared belief: beauty shouldn’t cost the earth. From the very beginning, we wanted salons that reflected our ethics: fresh, natural, and honest. Upcycling old furniture, choosing local timber and minimalist design were conscious choices. Every aspect, down to how we mix colour, is done to reduce waste. For us, sustainability isn’t a trend, it’s our foundation.

Use of digital colour-dispensing systems to reduce waste.

Can you tell us more about the innovations you’ve implemented to minimise colour waste, and how that impacts the salon’s sustainability goals?

A key innovation is our digital colour-dispensing system. It lets us mix formulae to the gram. There’s no over-mixing, no leftovers. That means less chemical waste and more consistent results for clients. Combined with regular stock audits and training, we’ve cut down significant volume of unused colour. It directly contributes to lower environmental footprint and shows clients how small changes can have a big impact over time.

“Beauty shouldn’t cost the earth.” –Vincent Doucet

As a hair stylist, what are your favourite trends in natural hair styling and colouring right now, and how do you incorporate them into your clients’ looks?

Right now, it’s all about “lived-in” elegance: soft textures, subtle dimension, and natural shine. Think gentle balayage, tone-on-tone hues, and healthy, movable styles. Heat-minimal air-dried finishes are really growing in popularity. We focus on scalp care and natural treatments that sustain health and beauty long-term. Our clients tell us they leave feeling effortlessly polished.

How has participating in hairdressing competitions like the Natulique Colour Innovation Awards influenced the techniques and creativity at Margaux Salon?

Competitions keep us inspired. The Natulique Colour Innovation Awards challenge us to push creative boundaries while staying clean. Preparing entries means experimenting with new techniques, textures, and eco-friendly formulations. It’s a lab of learning. Our team comes back with fresh ideas, renewed energy, and a deeper commitment to innovative, responsible artistry. It’s also very fun and a great team-building experience.

“Small changes can have a big impact over time.” –Vincent Doucet

What advice would you give to clients who want to maintain healthy, vibrant hair while using natural treatments and avoiding harsh chemicals?

Start with your scalp, it’s the root of healthy hair. Choose gentle cleansers, avoid over-washing, and treat regularly. Use heat tools sparingly, and get trims often. Choose products with short, clear ingredient lists: quality over quantity. A simple routine with natural, purposeful products can maintain shine, strength, and vitality, without overwhelming your hair or the planet.

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