Photo: Emily DiDonato radiates beauty and health as the new Global Brand Ambassador for Vichy Laboratoires.
Partnering To Champion Integrative Beauty And Wellness
Emily DiDonato, model and wellness advocate, becomes the face of Vichy Laboratoires, spotlighting the brand’s integrative approach to beauty, health, and science-backed skincare and haircare innovations.
V ichy Laboratoires, the globally recognized leader in dermocosmetics, has officially named model, wellness advocate, and social media powerhouse Emily DiDonato as its new Global Brand Ambassador. Known for its science-backed approach to skin and hair health, Vichy is now partnering with DiDonato to represent its integrative philosophy, which bridges beauty and health in meaningful new ways.
DiDonato will bring her expertise and passion for wellness to the forefront, starring in Vichy’s upcoming skin and hair care campaigns and engaging directly with audiences on social media. Both DiDonato and Vichy share a commitment to enhancing beauty by prioritizing overall health, making this collaboration a perfect reflection of the brand’s mission to combine health science with beauty innovation.
- Emily’s personal connection to Vichy began during her early modeling career through visits to French pharmacies.
- She credits Vichy’s Dercos Anti-Dandruff line for addressing her scalp concerns effectively.
- DiDonato admires Vichy’s health-focused approach, stating it “empowers people to become the healthiest versions of themselves.”
- She’ll advocate for combining skincare with wellness areas such as nutrition, fitness, and mental health.
- Emily amasses over 4.6 million followers, making her an influential voice in beauty and health.
This partnership is especially significant as Vichy continues championing its belief that healthy skin and a healthy life go hand in hand. The brand’s integrative approach blends dermatologist-backed formulas, such as those from the LiftActiv skincare range and Dercos Anti-Dandruff collection, with broader wellness practices, like nutrition, fitness, and mental health. DiDonato’s new role as the face and voice of Vichy signals a new chapter for the brand in merging skincare expertise with personal wellbeing.
Emily DiDonato’s journey to becoming a wellness guru is just as dazzling as her modeling career. The runway star quickly established herself as a global icon at a young age, headlining campaigns for elite brands and gracing the pages of major magazines, including Vogue, ELLE, and Harper’s Bazaar. Over time, her interests expanded to include health and wellness, leading her to earn certifications as a yoga instructor and nutrition coach—skills she now integrates seamlessly into her personal life and public-facing platform. With over 4.6 million social media followers, DiDonato uses her platform as an outlet for informative, candid conversations about self-care and beauty, further solidifying her as a trusted voice in both arenas.
For DiDonato, this partnership is a natural evolution of her personal connection with the brand. Her introduction to Vichy came early in her career during a visit to French pharmacies, where she was drawn to the efficacy and reputation of its dermatologist-developed formulas. She credits Vichy’s products, including their targeted scalp treatments and anti-aging skincare innovations, for keeping her glow intact throughout her busy career.
Reflecting on her new role with Vichy, DiDonato shared her excitement: “I can’t believe that today I join the Vichy Laboratoires family as their Global Brand Ambassador. I feel the Vichy innovations and campaigns always capture this link between health and beauty, which I fully advocate for. Vichy is an iconic French dermo brand that empowers people to become the healthiest version of themselves, and I’m very excited to show you what we’ve been up to!”
Vichy Laboratoires also celebrated the announcement, with Global Brand President Vincent Chauvière expressing the brand’s enthusiasm about their new collaborator: “I was drawn to Emily’s genuine embodiment of our brand values, and I am thrilled to welcome her to the Vichy Laboratoires family. In addition to being a talented model and a beloved personality, Emily is also an inspirational voice in the beauty and wellness conversation, widely trusted to lead a path for people to maximize their skin and hair health, inside and out.”
As Vichy Laboratoires continues its mission of fusing science, dermatology, and integrative health, DiDonato’s partnership is set to inspire individuals worldwide to prioritize their health both inside and out. With this announcement, it’s clear that Vichy is not just a brand—it’s a movement redefining beauty through health and wellness.
About Vichy Laboratoires
Founded in 1931 in the heart of France, Vichy Laboratoires is a pioneer in dermocosmetics, developing cutting-edge solutions at the intersection of beauty and health. Trusted by 80,000 dermatologists globally, Vichy offers science-backed skin, scalp, and hair care products tailored for every life stage. Today, Vichy remains one of the most recommended dermocosmetic brands in the world, with an unwavering dedication to helping people achieve their best skin and overall health.
Keep an eye out for Emily DiDonato’s upcoming campaigns, which are sure to inspire a new wave of glowing, healthy beauty!
Photo & Video Credits: Vichy Laboratoires
