Photo: Jennie Garth glowing confidently while embracing beauty at every age, as she partners with IT Cosmetics for an empowering new campaign.
A Revolutionary Product Designed For Mature Skin Launches
Actress Jennie Garth joins IT Cosmetics to champion skin confidence and introduce the Do It All Sheer Tint Face Balm, a groundbreaking skincare-infused makeup innovation perfect for enhancin
I T Cosmetics, the acclaimed beauty brand renowned for its cutting-edge makeup and skincare innovations, has launched its latest game-changing product: the Do It All Sheer Tint Face Balm. Touted as the most significant advancement in skin-first makeup since the brand’s iconic CC+ Cream®, this revolutionary balm is designed to enhance natural radiance while catering to the unique needs of mature skin—both immediately and over time.
To spotlight this exciting innovation, IT Cosmetics has partnered with actress, designer, and podcast host Jennie Garth, who epitomises skin confidence and embraces age with grace. Jennie stars in IT Cosmetics’ new television advert and engaging discussions focused on self-empowerment and the beauty of evolving skin.
Jennie Garth Advocates for Skin Confidence and Embracing Age
An international icon and much-loved television personality, Jennie Garth is widely recognised for her efforts in promoting self-confidence and authenticity. Speaking about the partnership, Jennie remarked, “At this stage in my life, it’s about feeling comfortable and confident in who I am, and I want my makeup routine to reflect that. The Do It All Sheer Tint Face Balm is brilliant for minimising fine lines, providing sheer, natural-looking coverage, and allowing my skin to radiate healthy beauty.”
Jennie also sat down with IT Cosmetics Global Makeup Coach, Erica Taylor, for a morning programme-style conversation, where they explored topics such as evolving skincare needs, beauty confidence, and Jennie’s shifting approach to self-care as she embraces maturity.
- Jennie Garth’s personal journey toward self-confidence and embracing her evolving skin.
- How her beauty routine reflects her life stage and confidence.
- The innovative qualities of the Do It All Sheer Tint Face Balm.
- The unique collaboration between IT Cosmetics and Garth to redefine beauty for women over 40.
- Her message about breaking societal stigmas surrounding ageing.
An Innovation Tailored for Mature Skin
The Do It All Sheer Tint Face Balm represents the next generation of complexion care, combining skincare with makeup in a cutting-edge 4-in-1 formula. Designed particularly for women experiencing the changes that come with mature skin, the balm responds to evolving needs with an ultra-blendable texture and luminous, radiant finish. IT Cosmetics Global Brand President, Maude Brunschwig, stated, “We’ve developed this skin-first makeup solution for real women, especially those over 40, who want visible results and radiant confidence. Jennie Garth’s authenticity and her outlook on ageing make her the perfect voice for this campaign.”
Why You’ll Adore the Do It All Sheer Tint Face Balm
- Skincare Meets Makeup: The formula boasts 92% skincare-based ingredients, including Collagen Peptide, Hyaluronic Acid, and Vitamin E, to enhance the appearance and feel of skin with continued use.
- Effortless Application: A solid serum transforms into a lightweight texture upon application, offering sheer, buildable coverage with a radiant, natural finish.
- All-Day Hydration: Clinically tested to provide up to 24 hours of hydration, leaving skin looking plump and luminous.
- Visible Improvements: Consumer studies revealed that 91% of users noticed reduced appearance of fine lines and wrinkles after just one week of use.
- Inclusive Shades: Available in 15 versatile shades, applied effortlessly with either fingers or the IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7.
A Campaign to Inspire Confidence
To complement the launch of the Do It All Sheer Tint Face Balm, IT Cosmetics is rolling out a comprehensive 360-degree marketing campaign featuring Jennie Garth. Audiences will find Jennie across television, digital platforms, streaming services, and social media channels, championing skin confidence in relatable, humour-driven content. Additionally, the “Bet You Thought…” platform introduces a fresh perspective, sparking authentic conversations around beauty and ageing.
Available Now
The Do It All Sheer Tint Face Balm is available for purchase starting today for £34.00 at Ulta Beauty stores nationwide and itcosmetics.com. Consumers can also follow IT Cosmetics and Jennie Garth across social platforms to explore tutorials, insider tips, and exclusive content showcasing this innovative product.
For women seeking an effortless, minimalist solution to skincare and makeup, IT Cosmetics has reimagined complexion care, proving that beauty truly shines through at every stage of life.
