Photo: Vera Wang, the visionary designer behind some of the world’s most iconic bridal looks, continues to shape modern romance through her new partnership with David’s Bridal.
A Legendary Designer Brings Her Iconic Style To A New Generation Of Brides Worldwide
Vera Wang joins forces with David’s Bridal to launch an exclusive global collection of wedding gowns, bridesmaid dresses, and AI wedding planning tools, combining couture craftsmanship with accessibility and modern innovation.
A new chapter in bridal fashion is unfolding. In a move that merges couture prestige with global accessibility, David’s Bridal has announced a landmark partnership with VERA WANG, under the direction of brand owner WHP Global, to become the exclusive global producer and retailer of Vera Wang Bride — a premium line of bridal and bridesmaid gowns, soon expanding to wedding stationery and invitations.
Launching in 2026, the collaboration marks a major moment for both brands: Vera Wang’s iconic aesthetic will meet David’s Bridal’s unparalleled production and retail reach, creating what the two describe as “an expansive Vera Wang Bride world” — available exclusively at David’s Bridal stores and online.
A Designer’s Vision, Redefined
For Vera Wang, the partnership represents both reflection and reinvention.
“The Vera Wang Bride is intended to reflect a certain sense of quality, design integrity, and modernity — but above all, style,” Wang shared. “After 37 years devoted to this craft, I am looking forward to reaching a new generation of brides in this streamlined and technologically driven world.”
Wang, whose designs have graced the weddings of Ariana Grande, Hailey Bieber, and Kim Kardashian, as well as red carpets for Beyoncé, Zendaya, and Sydney Sweeney, has long been synonymous with timeless sophistication. Now, her artistry will be accessible to more brides than ever before — without compromising the craftsmanship that defines her brand.
A Strategic Match Made in Bridal Heaven
Kelly Cook, CEO of David’s Bridal, calls the partnership “a reverent opportunity.”
“Vera is one of the most visionary and influential designers of our time — fearless in her creative approach and unapologetic in her focus on craftsmanship and quality,” Cook said. “Her balance of sensual artistry with rock-and-roll edge perfectly mirrors our mission to modernize and reimagine the bridal experience.”
David’s Bridal will oversee every step of the Vera Wang Bride production process — from sketch to final stitch — ensuring both precision and efficiency through its vertically integrated design network.
“The Vera Wang Bride is intended to reflect a certain sense of quality, design integrity, and modernity — but above all, style.” — Vera Wang
Beyond the Gown: Weddings Meet AI
In a nod to David’s tech-forward transformation, the collaboration will also introduce Vera Wang Bride x Pearl Couture, an elevated version of the company’s AI-powered wedding planning platform, Pearl. Designed for upscale weddings, Pearl Couture will feature custom Vera Wang-themed dashboards, curated vendor lists, and coordinating digital wedding tools — marrying fashion with technology like never before.
Honoring the Past, Embracing the Future
To celebrate the announcement, David’s Bridal will reissue a capsule of archival “White by Vera Wang” gowns, bringing back some of the most beloved designs from the brands’ earlier collaboration — available for pre-order online for the first time in over a decade.
Brides can join the waitlist now at DavidsBridal.com, with full collections arriving in 2026. All Vera Wang Bride purchases will be part of David’s Diamond Loyalty Program, rewarding brides with exclusive perks and experiences.
The Legacy Continues
While this new line expands Vera Wang’s reach to a global audience, her Vera Wang HAUTE couture business will remain independently operated, continuing to craft custom gowns for celebrity and VIP clientele.
From haute couture to accessible elegance, Vera Wang Bride x David’s Bridal is set to redefine what modern luxury looks like — proving that style, quality, and accessibility can, indeed, walk down the aisle together.
Learn more: www.DavidsBridal.com | @davidsbridal on TikTok and Instagram
