Photo: Helen Morrison, fifth-generation leader of Frownies, takes the helm to build on the brand’s 136-year legacy of innovation and trusting skincare solutions.
Frownies Welcomes Fifth-Generation Leader Helen Morrison to Build on 136 Years of Skincare Legacy
Frownies, a historic family-owned skincare brand, announces Kat Wright’s retirement after 25 years, with fifth-generation leader Helen Morrison stepping in to continue the company’s legacy of innovation and authenticity.
In a significant milestone for the iconic, 136-year-old beauty brand, Frownies has announced a leadership transition as Kat Wright prepares to retire on September 1, 2025, after over 25 years at the helm. Wright, the outgoing President, has been credited with shaping Frownies’ skincare line, expanding its reach, and upholding its legacy of offering natural and effective beauty solutions.
Under Wright’s leadership, Frownies flourished by staying true to its family traditions. Her expertise in natural skincare and dedication to wellness provided the backbone for the brand’s enduring success and relevance. Now, as Wright steps down, the company introduces Helen Morrison—the great-great-granddaughter of founder Margaret Krosen—as the new President and CEO. Morrison represents the fifth generation of women to lead the family-owned beauty business.
“Kathy’s leadership and dedication have left an indelible mark on this company,” said Norman Wright, Chairman of the Board. “We are grateful for her years of service and the foundation she has built. The Board has full confidence in Helen’s ability to guide Frownies forward while staying true to the values that have sustained the brand for more than a century.”
Taking the reins of the company is a deeply meaningful moment for Morrison, who brings both a modern vision and a profound appreciation for the generations of women who preceded her. “They say business isn’t personal, but for me, it always has been because I’m following in the footsteps of my grandmother and her grandmother, and the generations of women before me,” Morrison shared in a statement. “To stand among them and now lead this company is such a special privilege.”
Morrison’s leadership marks an exciting new chapter for Frownies as the brand continues to build on its more than a century of trust and loyalty. With recent viral momentum and plans to expand its innovative skincare offerings, Frownies is poised to deepen its connections with a dedicated community of customers while staying true to its roots of authenticity and family-centered principles.
“This role is both the greatest privilege and the greatest responsibility,” Morrison emphasized. “My commitment is to care deeply for our customers, our employees, and the mission of Frownies as we step into this next chapter together.”
Frownies, widely recognized for its cult-favorite Facial Patches and growing skincare line, has remained a trusted name in beauty since its founding in 1889. Blending authenticity, innovation, and a fiercely loyal global following, the brand continues to offer simple, effective skincare products that help customers of all ages feel confident in their skin.
As the oldest beauty brand still owned and operated by the same family, Frownies is proud to honor its heritage while looking to the future under Morrison’s leadership. Here’s to the next chapter of beauty, built on 136 years of trust, family, and care.
