: Dayanara Torres, melanoma survivor and advocate, leads Coolibar’s campaign for skin cancer awareness and sun protection during Hispanic Heritage Month.
Celebrating Hispanic Heritage Month With Sun Safety
Dayanara Torres joins Coolibar to promote melanoma awareness, emphasizing sun protection for all skin tones. Launching the Mott50 Edition capsule collection, Coolibar combines fashion and functionality for Hispanic Heritage Month.
In honor of National Hispanic Heritage Month, Coolibar, the leading brand in UPF 50+ sun-protective apparel, has renewed its partnership with Puerto Rican actress, TV host, and former Miss Universe Dayanara Torres to spotlight skin cancer prevention. Torres, a stage-three melanoma survivor, is working alongside Coolibar and the Melanoma Research Foundation (MRF) to raise awareness about melanoma risks, particularly within Hispanic and other diverse communities.
The campaign emphasizes crucial messaging: While people with darker skin tones often believe they are less prone to skin cancer, the reality is that no one is immune. By promoting sun safety, early detection, and education, the initiative works to dismantle misconceptions and encourages everyone—regardless of skin color—to adopt healthy sun protection habits.
Dayanara Torres: A Strong Voice for Awareness
“It doesn’t matter your skin tone – everyone needs sun protection and regular screenings,” says Torres, whose own experience with melanoma has inspired her advocacy work. Alongside this messaging, the Melanoma Research Foundation’s “Skin of Color” initiative offers tailored resources for Black and Brown populations to better understand and combat their risks for this serious disease.
As part of its efforts, Coolibar has introduced a bold new symbol: the “Coolibar-blue” ribbon. A fresh take on traditional melanoma awareness, the ribbon embodies protection, healing, and a renewed zest for life under the sun. This visual icon aligns seamlessly with Coolibar’s mission to provide stylish, protective clothing, allowing people to enjoy outdoor moments safely and confidently.
The Intersection of Style and Protection
Coolibar has long been recognized as the #1 sun-protective apparel brand recommended by dermatologists. Its innovative garments offer UPF 50+ protection while maintaining high standards of comfort and sophistication. By blending fashion and technology, Coolibar proves that skin safety and style can coexist beautifully.
To celebrate Hispanic Heritage Month, the brand unveiled its new Coolibar Mott50 Edition Capsule Collection, showcasing luxury women’s wear that marries elegance with cutting-edge sun protection. At an exclusive event held on September 18 at the 230 Fifth Rooftop, the collection debuted with a private fashion presentation featuring ‘90s supermodel Niki Taylor, her daughter Ciel Taylor Lamar, and campaign spokesperson Dayanara Torres.
Torres captivated attendees by sharing her personal story of resilience, emphasizing the importance of embracing both beauty and wellness, while reinforcing the life-changing benefits of sun protection.
Highlights from the Coolibar Mott50 Edition
Crafted with minimalistic yet high-impact designs, the Coolibar Mott50 Edition celebrates versatility, elegance, and advanced sun protection. Key elements include timeless maxi dresses, chic button-down shirt dresses, contemporary separates like turtlenecks and gaucho pants, and stylish accessories such as oversized beach hats and shawls. A refined palette of neutral tones—black, white, and brown—is complemented by vibrant pops of coral and multicolor accents. Available in sizes XS to L and priced between $100 and $260, the collection blends comfort, durability, and functional design into everyday wear.
“In creating this collection, we wanted to redefine sun-safe fashion,” said Luis Toro, Coolibar’s Senior Director of Marketing. “By blending luxury design and advanced sun protection technology, we’ve created clothing that allows people to feel good, look good, and stay safe under the sun.”
Torres added, “Collaborating with Coolibar and Mott50 has been deeply personal. It’s about so much more than clothing—it’s about encouraging people to feel confident and protected while celebrating their unique beauty.”
Expanding the Fight Against Melanoma
Coolibar’s commitment to melanoma prevention extends far beyond fashion. As the official National Apparel Sponsor for the Miles for Melanoma events in 18 cities, the brand is actively involved in numerous initiatives, including partnerships with AIM at Melanoma and support for the Dolphins Cancer Challenge. In addition, Coolibar has developed a Dermatologist Affiliate Program to further its advocacy efforts within the medical community.
With its continued focus on education and innovation, Coolibar is paving the way for a world where sun protection is second nature—proving that prevention and style belong in the same sentence.
This Hispanic Heritage Month, Coolibar and Dayanara Torres invite everyone to take proactive steps toward sun safety. From sun-protective fashion to life-saving awareness initiatives, their partnership is a reminder that taking care of your skin is an act of empowerment, combatting not only disease but misinformation and stigma. After all, true beauty starts with health.
