Photo: Huda Kattan, Founder and Co-CEO of Huda Beauty, embodies passion and creativity as she reclaims ownership of her iconic brand.
A Bold New Chapter For The Iconic Beauty Brand
Huda Kattan proudly announces her return to full ownership of Huda Beauty, reaffirming her commitment to authenticity and community engagement in the beauty industry.
In a monumental shift for the beauty industry, Huda Beauty, the celebrated brand founded by beauty mogul Huda Kattan, has announced its complete independence following the conclusion of its partnership with TSG Consumer Partners. This strategic move marks a significant milestone, allowing Kattan to reclaim full ownership of the brand she built from the ground up.
For eight years, Huda Beauty operated under the guidance of TSG Consumer, a partnership that provided the brand with growth opportunities and resources. However, as of 2025, Huda Kattan has successfully bought back her equity, enabling her to steer the brand in a direction that aligns perfectly with her vision. With this transition, Huda Beauty stands as one of the few founder-owned brands in the competitive beauty landscape, reinforcing its identity and mission.
Kattan expressed her deep emotional connection to this transition, stating, “Taking back full ownership of Huda Beauty is a deeply very important moment for me. It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself!” This resolute declaration encapsulates the ethos of Huda Beauty, which has always been more than just a makeup line; it is a celebration of self-expression, empowerment, and authenticity.
With Huda Kattan at the helm as the sole owner and her husband, Christopher Goncalo, as Co-CEO alongside her, the company is poised for an exciting future. The brand plans to continue its tradition of pushing boundaries through bold product launches and enhanced community engagement. Alya Kattan, Huda’s sister, will also play a pivotal role in leading their Social Strategy, ensuring that the brand stays connected to its loyal customers.
Since its inception, Huda Beauty has transformed the beauty landscape by merging artistry with groundbreaking innovation. The brand is committed to inspiring and supporting its global community, embodying the belief that “Beauty is Self-Made.” As Huda Beauty embarks on this new chapter, Kattan’s unwavering dedication to authenticity and innovation promises to elevate the brand even further, making it an even greater ally for individuals seeking to express their unique beauty.
As we witness Huda Beauty’s evolution into an independent powerhouse, one thing is clear: the future is bright, and the possibilities are limitless. Huda Kattan’s journey serves as a reminder of the power of perseverance and the importance of staying true to one’s roots in a constantly evolving industry.
